About us
The engine that drives us: honouring Spanish gastronomy and showing it to you in the best possible setting.
Hola!
" I am Víctor Barceló, the founder of Flavours of Madrid, a project dedicated to showcasing the rich and ever-evolving culinary culture of Madrid.
Flavours of Madrid was born from my passion for sharing meaningful experiences that I deeply value—those that bring people together and celebrate the beauty of culture and gastronomy.
Following 15 years of a successful career in contemporary art and orchestral music, combined with extensive travels, I am pleased to dedicate myself fully to my passion for gastronomy.
As a foodie and amateur chef, my love for travelling, discovering new cuisines, techniques, and flavour combinations continuously inspires me. These experiences enrich the narratives of Flavours of Madrid, shaping a project that is as much about cultural exchange as it is about gastronomy.”
Víctor Barceló - Founder and Creative Director
What is Flavours of Madrid
Manifesto: Flavours of Madrid stands for quality and professionalism, with a friendly and relaxed approach. We are fresh and modern, yet deeply rooted in the traditions that give this city soul and character.
Our commitment to gastronomic excellence blends tradition and innovation, positioning Madrid’s culinary heritage in a modern, global context. We celebrate diversity, embracing the flavours and influences that shape today’s world.
Product - Culture
Every recipe begins with quality ingredients, but it’s culture that defines how we eat.
Discover how fresh, local ingredients inspire traditional recipes, and how Spain’s rich culinary heritage shapes not just the food, but the way it’s enjoyed, shared, and celebrated.
What Makes Flavours of Madrid Different
1 — Curated for today’s Madrid
Our routes are continuously researched and updated to reflect the Madrid we actually eat in today. Historic institutions can sit alongside a new-generation restaurant, a specialist food shop or a contemporary wine bar. Tradition matters, but we are not interested in presenting Madrid as a museum.
2 — Beyond the obvious
We deliberately build our experiences outside Madrid’s most saturated tourist circuits. Neighbourhoods allow us to work with places that primarily serve their local communities and to show a much broader picture of the city than the usual central tapas route.
3 — Designed around real eating culture
We don’t build routes by collecting five famous dishes and finding somewhere to serve them. The sequence follows the logic of actually going out in Madrid: aperitivo, something small to open the appetite, shared dishes, more substantial cooking, wine and conversation. Food determines the route, not a checklist of landmarks.
4 — Small by design
Groups are capped at eight to create a more intimate setting where conversation and connection happen naturally, but MOST IMPORTANTLY because we don’t want to disrupt the neighbourhoods and places we visit. We blend in. It allows us to use proper restaurants, sit around the same table, order and share food naturally, and remain part of the atmosphere rather than taking it over.
5 — Independent, local and Madrid-only
Flavours of Madrid is not a format imported and reproduced across multiple European cities. The company, the routes and the relationships with the places we visit have been developed here. That gives us the freedom to change a stop, rethink an entire route or build something new when Madrid itself changes.